MEET 100s OF YOUR TARGET AUDIENCE FACE TO FACE

Beauty Show West Africa exhibition connects more than 4000 professionals from the beauty industry including leading retailers, wholesalers, distributors, service buyers, importers, exporters and manufacturers all in one place. Beauty Show West Africa also allows you to extend your reach and showcase your products and innovations in a must-see growing event that puts you at the heart of this thriving industry.

As the largest industry meeting point in Ghana, Beauty Show West Africa is the region's most important international exhibition for beauty, cosmetics, and hair care products. Beauty Show West Africa offers a platform for industry professionals from Ghana and abroad to create new business and partnership opportunities.

Cosmetic Market Ghana Statistics

• In 2024, the revenue in the Cosmetics market in Ghana is projected to reach US$226.10m.
• It is expected that the market will experience an annual growth rate of 3.81% (CAGR 2024-2029).
• When compared globally, in the United States generates the highest revenue in this market, amounting to US$20,130m in 2024.
• In terms of per capita revenue, each person in Ghana is estimated to contribute US$6.50 in 2024.
• Additionally, by 2024, 97% of the sales in the Cosmetics market will come from Non-Luxury.
• Ghana's cosmetics market is experiencing a surge in demand for natural and organic products, reflecting a growing preference for sustainable beauty options.

Ghana Trade Figures

Ghana's total external trade (GH₵366.6 billion) in 2023 was 43.6 percent of the Gross Domestic Product, with exports constituting 22.1 percent and imports 21.5 percent. Ghana Cedis US Dollars Ghana's exports in 2023 (GH₵186.0 billion) exceeded imports (GH₵180.7 billion).

In 2022, the category of fashion achieved the highest consumer goods spending in Ghana. This amounted to around 166 billion U.S. dollars, followed by electronic goods with around 147 billion U.S. dollars